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Episode Info

Episode Info:

Michael Barnard is is the General Manager of Customology - a company which helps businesses create loyal customers. He’s an expert at driving customer loyalty and in this episode shares his tips for creating a loyalty program that will actually keep your customers coming back.

 

Resources mentioned:

 

Key takeaways (starts at 35:36):

  1. Design your loyalty program for the people you’re trying to reach.
  2. Look for ways to add more elements of value.
  3. Do something meaningful with the data you’re collecting.

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