Customer Experience Leaders | CX tips, insights and practical advice
About This Show
We reveal the secrets of how great brands delight their customers. Forget the fluff and industry jargon ... this show is jam-packed with useful CX tips, insights and practical advice from leading brands. Join us as we go behind-the-scenes to discover how brands like Disney, Pandora, Optus and Country Road build experiences customers love. Produced by RateIt — the market leader in 'on the spot' customer feedback.
Most Recent Episode
Four pitfalls to avoid when implementing a CX strategy | Customer Experience Designer, Robert Sørensen
5 days ago
Robert Sørensen is a customer experience designer who specialises in improving customer experiences in the service industry. He was previously a Customer Experience Manager at IAG and was a Customer Experience Designer at Australia’s National Broadband Network (NBN). In this episode we discuss how you build a business case for CX projects, and what pitfalls to avoid to make sure your strategy is suggessful.
Key takeaways (starts at 39:30):
Make sure you get quick wins when starting a CX initiative
Put your CX strategy down on paper so everyone knows what it is
Enable people to deliver on your CX strategy
Share the glory with your staff
Rated 5 out of
Great format and excellent resource!
The hosts are fun and engaging. They stay focused and get a lot of info from their guests without letting the interview get dry or boring. I love the part of the interview when they ask the guest about books or people who have influenced their CX work. AND they put links to those references in the podcast notes! (The difference between 4 stars and 5, right there!) Thanks, gentlemen. Looking forward to future podcasts.
Date published: 2017-10-12