In the only podcast dedicated to the ‘Subscription Economy’, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue. More on succeeding in the Subscription Economy at https://www.zuora.com/podcast.Read more »
In the only podcast dedicated to the ‘Subscription Economy’, hosts Tom Krackeler and Rachel English talk to innovators, entrepreneurs, and analysts about the business shift towards recurring revenue. More on succeeding in the Subscription Economy at https://www.zuora.com/podcast.Read Less
Professor Daniel McCarthy is Assistant Professor at Emory University. He is a marketing scientist and a methodologist, and his research interests include customer lifetime value (CLV) and marketing/finance interface. Professor McCarthy has authored papers on valuations of subscription businesses and analyzes B2C subscription companies.
We talk to Professor McCarthy about subscription business valuation, CLV, and pitfalls to avoid.
For previous episodes and more on the Subscription Economy, head to www.zuora.com/podcast