Outside In with Charles Trevail
About This Show
Outside In with Charles Trevail takes a look at the strategies and philosophies of the world’s most customer-centered brands. Leaders from business, media, and academia discuss the importance of being a customer-inspired organization, and share best practices on how to get there.
Most Recent Episode
Citizens Bank CMO: Winning the Hearts and Minds of Employees in “the Middle”
3 days ago
Citizens Bank CMO and Head of Consumer Strategy Beth Johnson doesn’t rely on a score to get closer to customers. She uses data, insight, and company culture to think differently and grow the business.
Listen to this episode to learn:
-Why Net Promoter Score is one tool in a system to drive customer loyalty
-Practical ways to encourage mid-level colleagues to feel invested in customer success
-Why companies need to think differently about customers and challenge assumptions