Outside In with Charles Trevail
About This Show
Outside In with Charles Trevail takes a look at the strategies and philosophies of the world’s most customer-centered brands. Leaders from business, media, and academia discuss the importance of being a customer-inspired organization, and share best practices on how to get there.
Most Recent Episode
Lego & Gatorade: Innovation as “Dating” Your Customers, Not Fighting Competitors
David Robertson, MIT Sloan Senior Lecturer, speaker, and author explains why any innovation success – whether it’s a sports drink or a plastic brick toy – is cyclical and requires looking both inward, at the brand’s essence, and outward, at customers.
Listen to this episode to learn:
• How Lego, Gatorade, and GoPro have overcome adversity by innovating around their core brand offerings
• The key question every brand must ask themselves before innovation
• Why brands must look at innovation as “dating not fighting" - "dating" your customers not fighting your competitors
• How to innovate within the boundaries of the brand