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Episode Info: Greg Jones  is a serial entrepreneur whose latest project, Square One, is an innovative smartphone stand and charger that solves many of the problems we all encounter with chargers today. Square One combines a charger, stand and selfie stick into one wireless device!  Greg's previous crowdfunding project failed on Kickstarter so he approached Square One differently by using LaunchLeader to crowdfund $2,500 for making a beautiful explainer video for his forthcoming Kickstarter campaign. In this episode Greg shares his tips for cultivating crowdfunding backers across campaigns and platforms to avoid failure and succeed the first time.    CROWDFUNDING TAKEAWAYS Jay Z was an inspiration behind the Square One product! Working late one night, Greg was talking to his girlfriend at the time and she couldn’t see him at the desk, so he decided to insert LED lights into Square One. Greg’s goal with LaunchLeader was to raise the startup capital for a great video for a future Kickstarter/Indiegogo campaign. Another reason Greg chose LaunchLeader as a pre-Kickstarter/Indiegogo crowdfunding platform is to acquire feedback and develop an audience. Do take your time to prepare your crowdfunding campaign no matter the size! Greg only planned less than a month for his first failed Kickstarter campaign. First time around Greg believes his audience wasn’t aware of how to back his Kickstarter campaign. Use screen capturing software to walk your backers through each and every step of backing a Kickstarter campaign (from credit card information to actually selecting an award). Greg felt angry after his first failed campaign because he wasn’t sure if he relayed the message correctly or maybe the audience didn’t quite understand it. Don’t just depend on Facebook wall posts for your campaign to get funded! Understand social media and how it works, and ensure that you're trying for engagement, not just simple posts. Picking up the phone, and calling individuals for his LaunchLeader campaign, did wonders for the funding. Sometimes that little extra effort goes a long way.   COMEBACK ROUND What is the best tip you can share to any creator listening who’s planning a crowdfunding campaign? Greg: Take your time, that would be the best tip I could give you. Don’t be in a rush and just make sure that you write things down, you definitely have to have an action plan like a checklist. Don’t be in a hurry to jump right out there. Take your time to acqui
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