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Episode Info

Episode Info:

Hi there folks!

Creatives Meet Business is an event and podcast series based out of Austin, Texas for artists, creatives, freelancers, and solopreneurs to learn the ropes of entrepreneurship.

This episode features Scott Andrew James, Poet and Author Coach, who joined us in April during our roundtable event on Telling Your Brand Story. He shares all about how to tell the story of what you do in a way that's captivating, engaging, and in only 5 seconds.... ready to learn how to do it? Without further ado, let's hop in and hear what Scott has to say!

Notes:

  • 0:00 to 1:24 - Ashland Opening Remarks and Intro of Scott Andrew James
  • 1:30 to 2:49 - Introduction of Self and Topic
    • His personal mission was to write and give away 1,000 poems in a year. This experience led to the creation of the lunch line pitch.
  • 2:50 to 8:37 - The Lunch Line Pitch
    • What can you say to start up a reasonable and fun conversation while waiting in line for food.
    • Mad Lib - I __(verb)____ Do ___(clients / audience)____________
    • Example: My mission this year is to write and give away 1,000 poems.
    • Don't explain all the things you do, just pick one to introduce yourself with. When questions arise, you can explain the rest then.
    • Don't use jargon
    • Don't use commas
    • Keep it under 5 seconds
    • Look at someone in the eye when delivering the pitch and smile
    • If you don't feel like networking that day, don't go do it.
    • Use simple language
    • Never apologize for what you do
    • Don't overexplain, the fewer words the better. You want the other person to ask questions.
  • 8:38 to 11:23 - Add a Few More Interesting Details
    • Add two more interesting details
    • Come up with a number for what you do
    • Example with a number: I help business owners make 1 extra sale a week by delivering singing telegrams.
    • Workshop your verb; options include "help," "teach," "write," "discover," "sussing"
    • Gameify your pitch, play with it each time you explain what you do and make tweaks based off those conversations
  • 11:28 to 12:45 - Ashland Closing Remarks
    • Like this podcast? Great! A rating and review are so helpful!
    • Stay in touch, email us (ashland@cmbatx.com) or connect with us on social (@createmeetbiz on Instagram and Twitter // Creatives Meet Business on Facebook). 
    • Big thanks to Jamal Knox (audio engineer) and Chris James (composer)!

If you like what you hear, share the podcast with your friends, and rate and review. To stay in the loop - follow us on InstagramTwitterFacebook or subscribe to the newsletter.

More on Telling Your Brand Story to come, so stay tuned!

Thanks!

Ashland, Creatives Meet Business

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