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Episode Info: Joining Reina and Christina today is Catherine Orer, a Business and PR Strategist for artists and creative entrepreneurs of thrartistentrepreneur.com. Catherine is chatting about how branding your business as an artist, will be able to help you in the art market.  She also discusses how a regular journaling practice can help an artist, or any creative entrepreneur, gain clarity for sharing with your audience. The trio chat about pricing and Catherine shares about how incorporating a discount into your pricing strategy can be beneficial. http://creativeempire.co/wp-content/uploads/2017/08/06-1023-post/EP-139-Catherine-Orer.mp3 Main Takeaways: * How the art market has changed [0:03:49] * What the steps are to position yourself after branding for an artist [0:06:50] * How millennials and custom artwork is affecting the art market [0:10:11] * How artists can tell their story a little bit more effectively [0:14:57] * Where to start at the beginning of your art career [0:21:50] * Why Etsy should not be your main webpage [0:24:09] * How to price yourself and artwork [0:30:53] * How to incorporate discounts into your pricing strategy [0:37:08] * How creating scarcity can help or hinder your business [0:42:04] You need to build your brand and learn how to sell. Click To Tweet Show Notes: * The Auction House – Christie’s * Brittany Branson * The 12 million Dollars Stock Shark – The Curious Economics of Contemporary Art * Britt Bass * Wayfair *Read more »

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