Catalyst, the Podcast on Experiential Marketing
About This Show
Our podcast, Catalyst, we unpack trends, dig into hot strategies, and have unexpected conversations with today's top experiential marketers.
With each episode, our mission is to find an alchemy of stories and personalities that will inspire tomorrow's great achievements in our fast moving industry.
If you are a creator of brand experiences, we are making this for you.
Most Recent Episode
Episode 5 l Attendee Heat Maps, Empathy VR and the Seventh Era of Marketing
In the first segment, Kate and Cramer’s director of strategic planning, Joe Lovett, get together to talk trends. Through our collaboration with Event Marketer magazine, we have identified three big trends that experiential marketers need to be on top of: Green 2.0, Attendee Heat Maps, and Empathy VR.
Next up, Brent returns for an insightful conversation with Robert Rose, Chief Strategy Officer for The Content Advisory and author of the best-selling book Experiences: The 7th Era Of Marketing. In their discussion, Robert revisits the first six eras of marketing and explains why brand experiences are becoming marketers' secret sauce for making people fall (and stay) in love with their brand.
If you have feedback on our podcast, ideas for a future episodes, or want to keep the conversation going, we love to hear from our listeners.
Find us on cramer.com and on Twitter with the handle @WeAreCramer.
From the studios of Cramer, across everyone at our agency, thank you for joining us.
We’re already working on Episode 6.