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Episode Info:

STOP wasting time & money on marketing to the wrong target market. This is what we call a scattergun approach where you are trying to sell your product or service to everyone & anyone. It does not work!! Only by identifying your target market & becoming laser-focused on finding them in their highest concentration will you see a massive spike in quality leads. But where the hell do you start when identifying who your target market is? In this coaching podcast, Craig shares the 9 key characteristics you need to identify to determine your B2C & B2B customers & clients. Once you know who they are it's so much easier to hit the bullseye with your online & offline marketing. 


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