Everything Email Podcast
About This Show
This monthly podcast led by Kerel Cooper, SVP of the Customer Journey Group at LiveIntent, breakdowns best practices, debunks myths, and explores innovations with experts to help you become an expert on all things related to email and people-based marketing.
Most Recent Episode
Episode 12: Is The Future of Marketing Text Messaging Apps?
Are text-to-buy campaigns the real deal? Is the future of marketing text messaging apps? Bonin Bough seems to think so!
Bonin is the former Chief Media & eCommerce Officer at Mondelēz International and host of CNBC's, Cleveland Hustles, basketball superstar LeBron James' television show. He's also a marketing influencer, author and speaker.
He recently recorded a video about his experience with a new text-to-buy ad campaign poster, "dissing" email in the process.
In this episode, we recap the AdMonsters Summit in Montreal and talk about text-to-buy campaigns versus email newsletters.
Engage and delight your audience with more impactful email newsletters. Click here to download the white paper: http://bit.ly/2xrNbEs