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Reporting live from the National Speakers Association’s Influence 2016 conference, Adam and Jeannie discuss the connection between culture and customer service excellence.

Create lasting impressions with proactive service

To provide satisfactory customer service, you must be there for customers when they need you. But if you’d like to be known for great service, you must reach out to customers before they need you. A strong customer-focused culture that empowers employees to connect on different levels can create huge opportunities to proactively build loyalty and trust.

Don’t overlook your chance to shine with customers who never had a problem or asked for anything special. JW Marriott Desert Ridge in Phoenix, AZ creates a lasting impression of outstanding service for guests who never call the desk. 

We hope this little story from our stay at JWM inspires you to reach out to your customers in an unexpected, memorable way!

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