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Episode Info: Video marketing: When you use it to grow your audience, it’s as much a science as it is an art. There are so many platforms, strategies, and networks; how do you know where to focus your time, money, and energy for the biggest return? Today we’re talking to Mark Robertson, the co-founder of Little Monster Media, the founder of ReelSEO, and a digital video veteran. He’s going to talk to us about increasing your reach and growing your audience through video marketing. Some of the highlights of the show include: Information about Little Monster Media and what Mark does there. What platforms to focus on for people who are new to video marketing. How brands can build their audiences using YouTube and Facebook Video. How brands can follow the practices of publishers to see success when it comes to advertising and content marketing. Mark gives examples of brands that create compelling content without being “in your face.” How to know whether video is a medium you should use and harness, as well as stats on how video affects the brain in comparison to how text affects the brain. The importance of testing and measurement when it comes to getting your material in front of the right people. What measurements and technical details to pay attention to in order to succeed with video marketing. Links: Little Monster Media CoScheduleRead more »

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