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Episode Info: Do you have an idea that you haven’t told anyone about or a project that you want to work on but haven’t planned yet? Maybe you would like to become a leader in your niche but you haven’t done anything to make that a reality. Today we’re going to talk to the marketing genius Mark Schaefer. Mark is the author of several books, including The Content Code, KNOWN, and The Tao of Twitter. He also speaks at tons of marketing conferences and has podcast called Marketing Companion. Mark is going to give us tips on becoming known. He’s done it extremely well and has mentored others in doing the exact same thing. If you’re ready to overcome  your fear of failure to become known, you won’t want to miss today’s show. Some of the highlights of today’s episode include: Information about Mark and his books, particularly his newest one, KNOWN. Mark’s story about leaving corporate work behind and becoming an entrepreneur. Mark’s thoughts on the power of personal branding and the importance of being known. How people can build their personal brand even when they are working for someone else. Mark’s framework for helping people find their places and their spaces. He talks about four steps you can take. How Mark’s book lays out a path for people to follow and begin to see instant results. Links: Mark Schaefer KNOWN Marketing Companion Podcast Email us a screenshot of your iTunesRead more »

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