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Episode Info: Is your marketing doing its job and helping you not only generate quality leads, but also convert those leads into customers? Getting inbound leads is one thing, but making sure they’re viable and turning those leads into sales can be something else entirely. If you’re struggling with making these conversions, today’s episode is for you! Our guest is Brittany Berger, head of content and public relations at Mention. She’s pulled together a great strategy to generate inbound leads and nurture them toward a purchase decision. She’s worked on this strategy through trial and error, and today she’s going to share how you can generate good leads and convert them into sales. Some of the topics you’ll hear about include: All about Mention, including what Brittany does and what types of content the company handles. Lead generation: What it means and what goals Brittany had when solving challenges in generating and converting leads. How to prioritize tasks and projects to optimize lead generation. An overview of tactics and strategies that Brittany and her team have tried and used to generate and convert leads. How HubSpot has been a valuable part of content creation and marketing, as well as how to use and repurpose blog content. What to track to understand the types of content that are likely to appeal to your target client. Why building an e-mail list is important to conversions. Links: CoSchedule Mention Brittany on Twitter If you liked today’Read more »

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