Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial

Episode Info

Episode Info:

Mike Brown Founded Death Wish Coffee in 2012 in a basement of a small coffee shop in Saratoga Springs, NY. He saw a need for coffee that was both strong and delicious. After creating the perfect blend of beans and combining it with his unique roasting technique, the 'World's Strongest Coffee' was born. Mike was named Ernst and Young's  entrepreneur of year of emerging business in 2017.

During this episode, learn about Mike's journey from being an accountant to getting his coffee on Good Morning America, a Super Bowl commercial and into space! Learn about navigating through and learning from early mistakes while setting yourself up for success.

Quotes: “If you’re going to do something, be specific….be known for something” - Mike Brown

"Don’t worry about work-life balance. Life will balance itself out” - Mike Brown






Time Stamps:

2:36– Mike’s Story – Getting the itch to get into the coffee business

5:30 – Changing mentality early mistakes

9:30 – The wake up call

12:17 – The beginning of Death Wish Coffee

18:06 – Mike’s journey to finding his brand

20:54 – The point Mike knew he had something

25:09 – Mike’s craziest entrepreneurship moment - Winning a Super Bowl commercial!

29:38 – Death Wish Coffee in space!

31:12 – Where is Death Wish Coffee today?

32:50 – If Mike could go back and do things differently while first starting…

36:36 – Rapid fire questions!

42:36 – Entrepreneurship trivia!


Want more? Visit

Read more »

Discover more stories like this.

Like Stitcher On Facebook


Episode Options

Listen Whenever

Similar Episodes

Related Episodes