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Episode Info: Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and a very experienced direct marketer joins us for this value-packed episode of The Conversions Podcast to discuss Neuromarketing and how it can affect website conversions. Episode Corrections I stated on the episode that Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability is in the 2nd Edition. This book is actually now in the 3rd edition (published January 3, 2014). Episode Links Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Book) Unconscious determinants of free decisions in the human brain (Academic Paper) Fluency Heuristic The Easy Path to Persuasion (Article by Roger on Cognitive Fluency) Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Book) Roger Dooley’s Persuasion Slide Model BJ Fogg’s Behavior Model BJ Fogg’s Behavior Grid Influence: The Psychology of Persuasion (Book) Thinking, Fast and Slow (Book) Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Book) The Buying Brain: Secrets for Selling to the Subconscious Mind (Book) Optimizely (Testing Tool) Card Sorting (Usability Technique) Roger Dooley’s Book Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Book) Contact Details for Roger Dooley RogerDooley.com Neuromarketing Blog Dooley Direct LLC Brainy Marketing by Roger Dooley on Forbes Roger Dooley on Twitter: @rogerdooley Roger Dooley on LinkedIn Roger Dooley on Google+ The post Episode 16: Neuromarketing and Conversions with Roger Dooley appeared first on The Conversions Podcast. ...
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