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What do you recommend people do to bring back into focus what matters most to them? How do people end up on a paths they haven’t chosen? People often have big dreams, but often moderate or decide not to achieve them over time… why is that? Have you come across someone who experimented with their assumptions on what they wanted to do? What are the most important steps to figure out a job-to-be-done? How can a company make sure the right processes are in place to apply the jobs-to-be-done theory? And much more! In this episode of Unlock People’s Potential, Guerric de Ternay interviews Karen Dillon, a former editor of Harvard Business Review, Inc. magazine, Legal Business magazine, and The American Lawyer. In addition to discussing her personal story on changing the strategy for her life, Karen gives more context to the book, "How Will You Measure Your Life?", (a book she co-authored with Clayton Christensen) and its implications for the business side of things as well. In the second half of the interview, the focus shifts to the second book that Karen co-authored with Clayton, entitled "Competing Against Luck: The Story of Innovation and Customer Choice" (just recently published). And while the title would suggest an entirely different topic, there are many interesting parallels between the two books. The book contends that organizations around the world have failed to get better at their innovation efforts. It also asserts that building innovative products and services is dependent upon understanding what your customers are hoping to achieve or, what jobs they want to get done (that involves a social and emotional piece as well). Find out more about the topic and our guest Karen Dillon at: Unlock People’s Potential is brought to you by Contriber. Contriber is an Estonian-based company dedicated to empowering startups by providing them with a variety of services and products that improve their chance of success. Find more about Contriber at

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