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Episode Info

Episode Info:

Brent joined the South Australian Tourism Commission in November 2015 as a marketing communications specialist with experience in advertising, digital, public relations, sponsorship and communications across the banking, retail and telecommunications sectors.

Brent has been responsible for overseeing $1.6 billion growth in the visitor economy. He played a key role in launching the new global brand for South Australia and coordinated two global television campaigns and multiple digital programs that now see the southaustralia.com attracting over 6 million visitors annually. Brent has also managed several successful marketing partnerships with platforms such as the Project, MasterChef Australia and Sports Illustrated. In 2018, Brent was recognized as #21 on the CMO50 list of Australia’s top marketers and will be speaking about public sector strategic communication in Canberra this May.

Discussed in this episode:

  • Getting recognised as a top 50 CMO
  • Being digital native, and taking risks in government
  • Creating a point of difference
  • The power of authenticity
  • Pushing the creative limits of social media
  • Informing instead of promoting
  • Making content ‘snackable’
  • Using data to increase consumer value
  • An insight into the ROI metrics used by South Australia Tourism Commission.
  • Brent’s tips for effective communication within government

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