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In this week’s episode, Content Marketing Institute’s Robert Rose explores whether a Moneyball approach to content can predict the stories we should tell. Plus, he offers his take on a news story that suggests the age of customer experience is over. And he talks with Cathy McKnight about the difficulty of (fairly) measuring content’s impact. Finally, he shares an article that will lead you to a shiny new metadata strategy. And that’s a wrap for the week ending December 6, 2019.

SPONSOR

ContentTECH Summit 2020

Where: San Diego, CA, USA

When: April 20-22, 2020

Register Today: ContentTechSummit.com

The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.

Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more. 

 At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.

NEWS ITEM of the Week

CMOs shift focus away from customer experience

https://www.marketingweek.com/marketing-customer-experience/

INTERVIEW of the week

Cathy McKnight, VP Strategy & Solver of Problems, The Content Advisory

As Senior Strategist and Problem-Solver with The Content Advisory, Cathy helps organizations transform the way content and related technology enable their business strategy and performance. Cathy has helped companies around the world realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content management, intranets, marketing technologies, and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process, and technology acquisition and adoption.

OUR CONTENT MARKETING IDEA of the WEEK

Get More Content Noticed, Stop the Bad Metadata

https://contentmarketinginstitute.com/2019/07/stop-bad-metadata/

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