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Episode Info: In this week’s episode, Content Marketing Institute’s Robert Rose explores whether measurement really matters. Plus, he digs into new research that claims to reveal the “moment of next.” He chats with Scott Monty about what Mr. Rogers can teach us about business. And he points out an article that gets to the heart of metrics that matter in demand and lead gen. And that’s a wrap for the week ending November 22, 2019. SPONSOR ContentTECH Summit 2020 Where: San Diego, CA USA When: April 20-22, 2020 Register Today: The 2020 ContentTECH Summit is the only event focused on the convergence of content, technology, and strategy for enterprise marketers. You’ll learn how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences. Attendees of ContentTECH will learn from pioneering practitioners and experts in content technology and marketing strategy in dozens of workshops and sessions on topics including, content management, measurement, strategy, artificial intelligence, marketing automation, metadata and much more.  At ContentTECH Summit 2020, our goal is to make you better, more strategic marketers, providing a richer experience for your customers, and in turn, building a more profitable, stronger business.  NEWS ITEM of the Week “Moments of Next”: Nielsen identifies exactly when readers are most engaged, and how publishers can benefit from it INTERVIEW of the week Scott Monty, CEO & Principal, Scott Monty Strategies Scott Monty is the bow-tie-wearing, C-suite coach, advisor, and speaker who helps executives improve their messaging, communicate with more empathy, and become “virtuous leaders.” Scott was the first executive at Ford Motor Co. to lead digital communications and social media. His knowledge of history, philosophy, and literature, together with his ability to spot trends, show audiences the key to the future is in understanding human nature while focusing on integrity and values. They chat about the universal things that have bugged humans for ages, the moral obligations of business (and how to measure that), and Mr. Rogers. Get more ideas from Scott: Visit Subscribe to his Timeless and Timely newsletter OUR CONTENT MARKETING IDEA of the WEEK Shares Don’t Cut It: Pick Better Metrics for Demand and Lead Gen
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