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Ruben Ugarte, the founder of Practico Analytics, came on the podcast to talk to us about how companies should be using data. We go over how to increase revenue per user, reduce churn, and gain key insights into customer behavior to build a better SaaS business. You can find Ruben on Twitter at @ugarteruben on his website at practicoanalytics.com. He also publishes awesome in-depth insightful content on the Practico Analytics blog: practicoanalytics.com/blog/

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