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Wai-Loong Lim is founder and principal of Y Studios, a San Francisco-based design and research consultancy he launched with his wife/top design researcher in 2003. Wai is a hybrid creative: equally obsessed making 2-D and 3-D, spanning graphic, interface and industrial product design. He’s innovated the most successful consumer tech today includingTiVo, Sonos, and Philips, along with lifestyle and cultural groundbreakers—from footwear to coffee. Wai joins Justin to discuss product innovation and bringing ideas to life.

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