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Episode Info

Episode Info:

Lorie Vincent is the Executive Director of Team Texas, a statewide marketing coalition operating under the umbrella of the Texas Economic Development Council.

Lorie explains the history and role of the organization, its current mission, some of the upcoming marketing initiatives that it is undertaking, as well as offering insights into her own background as a regional economic development organization director in Texas.

The Council was started in the late 1980’s but is experiencing a renaissance as it unveils a new marketing plan in 2015. The mission of Team Texas is to bring more attention to the cities in the state who are members, and then to complement the individual community marketing messages with a state-oriented one. Team Texas offers its members a chance to participate in 21 different initiatives in 2015,
encompassing roadshows, trade and industry events, VIP events and membership events, along with electronic and global marketing support. Lorie also describes how Team Texas leverages Texas’ assets as a business location.  In the last part of the interview, she talks about her experience leading The High Ground of Texas, a regional economic development organization that now includes 67 counties.

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