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Episode Info: Subscribe to the show on iTunes. Get updates automatically when there is a new episode. In this episode of the The Construction Marketing Pro Podcast, I answer your listener questions, discuss choosing a domain name for your construction website, and update you on my construction company case study. Links in this weeks episode: www.MartyOnFacebook.com www.TheConstructionMarketingPro.com/bonus www.BoomerangCalendar.com www.KansasCityCustomDecks.com Your Questions.  Q: I am a year old start up doing pest control. My advertising is really on a budget because I refuse to skimp on the chemical. I make my own flyers. I use professionally made bandit signs, rent a table at the flea markets on weekends, I have a basic website and a facebook. I am entertaining the idea of having one of those coroplast arrow signs made and actually spinning it myself at various locations around town on days when business is slow. What do you think? Q: Lately I've been reading about how important it is to keep fresh content on your website. From what I understand, google loves it. The thing is, I have been happy with my site,and I don't want to mess with it too much. What I have done, is added a "recent projects" page. My intention is to keep the tab from now on. Every time I do a fair size, or interesting project I'll change the text and add the pics from the new one. Is this a good idea? or am I wasting my time. Q: I see a lot of contractors advertising stuff like, "Our prices are very reasonable and we have our current economy in mind when pricing." Do contractors get a discount on food, fuel, rent, mortgage, tools, cell phone bills, clothing, vehicles, insurance, etc.. that I don't know about? I see many of these ads saying stuff like "recession prices", "bad economy pricing" etc.. How do these contractors lower prices? I have bills to pay.    
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