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Episode Info:

What You Will Learn:

  • How to get inside a contractor’s mind and speak more effectively to your target
  • The importance of an online presence
  • How to build a content strategy and the “Three E’s” that will help you succeed
  • How to get engage your audience

In the latest episode of GWP’s Constructing Brands podcast, we speak with Shawn Van Dyke. Shawn has extensive experience in the construction world and is currently a construction business coach, author, and keynote speaker who guides professionals toward a more profitable future. In this episode we discuss how building materials manufacturers market their product, what they are doing wrong, and what they need to do differently to build a better business. Shawn shares his valuable insights to better understand your end user, learn how to communicate more efficiently with contractors, and how to generate meaningful, engaging content for your target audience. All of these pieces come together in a critical way to effectively market your product, engage and enlist the contractor, and ultimately make your business more profitable.

About Shawn Van Dyke

Shawn Van Dyke is a construction industry business coach, mentor, and speaker. His mission is to change the way the world views the trades. As a keynote speaker, Shawn Van Dyke provides construction business owners the operational systems and leadership strategies they need to build a profitable construction business prepared for sustainable growth.

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