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Developing a sales culture comes down to a science, it's important to work with people you can win, and have fun with. We look at what does a successful culture looks like to attract new hires.

Vendasta's VP of Revenue, Neal Romanchych, joins us this week to talk about sales culture. We take a look at the science of selling and the structure of it, and he breaks it down to three points: People, Pitch, and List. Digging into the People piece, Neal uses the PAF approach: Performance, Accountability, and Fun. While president at 411, he found great success in his search for new hires and keeping a high performing sales team.

Neal comes with 30 years of senior sales and management experience, having been a founding partner in back in 2006 and served as their president for the last five years. His experience includes six years at Motorola, 11 years at Sprint Canada, and has been a founding member in 5 start-ups. In total, Neal has over 35 impressive years of experience in the telecom and media sector. Neal holds a Bachelor of Commerce from Trent University and an eMBA from The Ivey School of Business.

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