The Business Side of Music
About This Show
The Business Side of Music is an interview show designed to help independent artists and songwriters better understand and navigate the music industry. 25-year industry veteran, Bob Bender talks to successful guests from every corner of the industry about their careers to discover the things they did right as well as the lessons they learned from any mistakes they made.
Most Recent Episode
Episode #32 - You May Not Be Using Your Social Marketing Platforms To Their Fullest Potential
4 days ago
On this episode of "The Business Side of Music", we discuss the many different viable marketing opportunities for bands and musicians still available in such social platforms as Facebook, Twitter, and Instagram. It's all in how you approach it. Meet Cris Cohen, Founder and owner of Bands to Fans, a company that provides expert content marketing for everyone from artists, to corporations. Cris discusses how he has helped such acts as Huey Lewis & The News, Taylor Dayne, and The Fabulous Thunderbirds. He teaches you how not only attract people's attention, but hold on to it, and stay with them, even after they have stopped looking at their devices. He'll teach you how to raise your social profile with a few simple steps.