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Part of building and participating in a community is the influence we have on others. With the advent of social media and more personal interactions, people have risen to levels heretofore unexpected. Influencers help to sway the activities of a community and stars arise that influence at the highest level.

Rachel Happe (Co-founder of The Community Roundtable) and Marshall Kirkpatrick (Vice President, Influencer Relations, Analyst Relations, and Competitive Intelligence at Sprinklr) join Mary & PJ to talk about the difference between influence and popularity, and what it means to be an influencer.

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