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Episode Info: Patricia O’Connell investigated a better way to deliver services to readers, during her migration from print to web journalism. She recognized the concept of design as being more than visual. Her findings led her to co-author Woo, Wow, and Win, and in it, Patricia unties the knot of Service Design Strategy and The Art of Customer Delight. She currently serves as the President of Aerten Consulting, in New York City.   Key Takeaways: [1:03] As a journalist transitioning from print to web, Patricia found service design thinking a necessity. [4:30] The big idea behind Woo, Wow, and Win. [7:12] The importance of co-creation. [9:40] The 5 Principles of service design. ● The customer is always right, provided they are the right customer for you. ● Don’t surprise and delight your customers, just delight them. ● Heroics should not be required for good service. ● Anywhere you play, you have to play well. ● You’re never done. [28:22] The 10 E’s of Customer Experience. [31:49] Patricia can be found on Woowowwin.com   Mentioned in This Episode: Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight, by Thomas A Stewart and Patricia O'Connell Woo Wow Win @Woowowwin on Twitter Praxent @PraxentSoftware on TwitterRead more »

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