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For small-scale farmers, mechanization and other appropriate technologies have a big impact in agricultural production and yield. However, they might lack the resources to buy these tools. Hello Tractor is trying to improve this. Dubbed the “Uber for the farm”, the company’s app easily allows tractor owners to rent their machinery to farmers and includes features that can help enhance a tractor owner’s business and operations. In this episode, we’re talking to Martha Haile, Chief Operations Officer at Hello Tractor, about the company’s success and social innovation in agriculture.

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