The ClickZ Digital Marketing Podcast
About This Show
The ClickZ Digital Marketing Podcast, presented and produced by Tim Flagg, published by ClickZ.
ClickZ, the original digital business intelligence company founded in 1997, provides best practice advice, trends and insight from leading analysts and practitioners to a global community of more than 100,000 digital marketing and e-commerce professionals.
Most Recent Episode
25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation
Scott Brinker is the Chiefmartec, the globally recognised authority on the intersection of marketing and technology. In this episode we cover the phenomenal growth of 'marketing technology' and then discuss how CMOs can build processes in their teams to allow them to experiment and innovate, whilst still maintaining business as usual. It's fine to feel a little overwhelmed by the pace of change, and Scott offers some practical advice on how marketers can be the catalyst for change. Along the way we discuss attribution, AI, personalisation, big-data and always putting the customer at the centre.