The importance of websites today hasn't been stronger in history. Most of us consumers will "Google" a business whether a restaurant, vehicle repair shop, or retailer. Rather than spend the 20 minutes driving to the location only to find out it's under construction or isn't open will immediately set a negative tone...we ask the internet. We've talked about social networks, be it Facebook, a Google Business listing, Yelp, etc. and the importance of establishing a presence. But, ultimately a website that truly talks about your business and the experience you provide to customers/clients is the reigning champion of story-telling. It's the hub of information, where you can control 100% of the content and user experience, one that no other network sets the standards.