The Famous Business
About This Show
Alistair Clay, from the #1 online PR training school Class:PR, goes long form with some of today’s most exciting entrepreneurs and startups to find out how they made their businesses famous – so you can do the same.
From tech firms, healthcare businesses and wellbeing gurus to sports startups, food brands, charities and mumpreneurs, each week Alistair gets his guests to reveal the secrets of their PR strategies and tactics – tools that build trust, awareness, credibility, an army of raving fans and massive business success.
Alistair keeps the tone light but the learnings heavyweight as you discover how businesses just like yours build a reputation that sells. How they get major mainstream media coverage, engage influential bloggers, create huge (and meaningful) social media followings, build email lists and win new clients and customers.
In a world of a billion tweets it can be hard to cut through the noise and be heard. On The Famous Business we share the knowledge and information you need to make your business stand out from the crowd and succeed, today.Read more »
Most Recent Episode
TFB 062: How a tech startup used a word of mouth PR strategy to get 15,000 clients
3 days ago
Josh Nielsen, founder of podcasting platform Zencastr, tells us why he thinks it’s going to become a necessity for businesses to get involved in podcasting and why a word of mouth PR strategy has worked for him.
Tech startup Zencastr is making it possible for anyone to host a high-quality podcast – but how does the man behind it put his business on the map? How does he get people to use his platform when there is an increasing number of competitors on the market?
By his own admission, Josh Nielsen knows the pains of trying to get a tech business off the ground. He’s ‘launched to crickets’ with previous ventures but with Zencastr it’s different - Josh is right at the centre of the explosion in podcasting and already has more than 15,000 clients!
Not bad for someone who claims to be a marketing novice. So how did he do it?
A word of mouth PR strategy
In today’s episode, you’ll learn how a tech business has built a PR strategy centred on word of mouth, peer to peer referral and basically by being brilliant.
Zencastr has also had some great media coverage, including the obligatory article in TechCrunch, but for Josh the real success has come from this organic network of raving fans.
Want to learn how he built a word of mouth PR strategy so you can too? Hit play now.
Oh…and he also gives some awesome insight into why ALL businesses need to be podcasting right now, it’s a channel that you can’t afford to ignore if you want to succeed.
And if you'd like some additional reading on, amongst other things, a word of mouth PR strategy, check out Marketing for Developers. Josh is a big fan of these guys and we reckon they’re pretty neat too.
Find out more about Zencastr here and on Twitter and Facebook.Read more »
Rated 5 out of
Awesome podcast to help grow your business
Fantastic podcast which gives really insightful advice on how to get mainstream media coverage and how to use it grow your business, launch a product etc. Love that it features a different type of business each week and that the founders are honest about the challenges they faced. Also includes tips on social, marketing, email lists etc so media and PR is not just discussed on it's own. Good length too - PR is hard so this keeps up the inspiration!
Date published: 2017-01-26
Rated 5 out of
I can't get enough!
A fantastic podcast which has guests of great calibre who have amazing start-up stories to tell! Each week there is differing and really insightful advice on how to get mainstream media coverage for your small biz. I can't get enough!
Date published: 2017-10-26
Rated 5 out of
Loads of actionable takeaways
This podcast is perfect for anyone starting up a business or wanting to gain traction around an existing business. So so helpful. No point having a great idea or product if no one sees it!
Date published: 2017-02-28