The Famous Business
About This Show
Alistair Clay, from the #1 online PR training school Class:PR, goes long form with some of today’s most exciting entrepreneurs and startups to find out how they made their businesses famous – so you can do the same.
From tech firms, healthcare businesses and wellbeing gurus to sports startups, food brands, charities and mumpreneurs, each week Alistair gets his guests to reveal the secrets of their PR strategies and tactics – tools that build trust, awareness, credibility, an army of raving fans and massive business success.
Alistair keeps the tone light but the learnings heavyweight as you discover how businesses just like yours build a reputation that sells. How they get major mainstream media coverage, engage influential bloggers, create huge (and meaningful) social media followings, build email lists and win new clients and customers.
In a world of a billion tweets it can be hard to cut through the noise and be heard. On The Famous Business we share the knowledge and information you need to make your business stand out from the crowd and succeed, today.Read more »
Most Recent Episode
TFB 063: Why your brand is the key to unlocking your growth
On today's show brand supremo Andy Snuggs from Future Kings explains why it is vital that you as a startup have a clear idea of your brand.
Your brand is so much more than a logo - it is a strategic tool for your business growth.
Andy explains how we as founders and startup owners can start to identify our 'Minimum Viable Brand' (MVB).
Knowing your MVB is the key to unlocking the growth potential in your business, attracting investment, winning an army of customers, attracting the right staff and ultimately being a success.
A brand is not simply stating the function of your product or service - it is articulating the impact you are having, the problem you are solving.
Identifying your brand will allow you to get your message across clearly, quickly and with passion and conviction.
In this interview, Andy helps us to understand why we need to take brand seriously and why if we do it will give us a massive competitive advantage.
And brand doesn't stop with our external audiences it also affects everything we do inside our businesses.
Marrying our internal brand with our external brand is when the magic happens.
You can no longer think of your brand as merely a visual element of your business, it touches everything, from how you behave, communicate to sell and hire.
Andy explains how the team at Future Kings work with startup and scale-up businesses to help them identify what it is that really makes them unique and how they are going to take that information and use it to engage their audiences.
This is strategic communications at the highest level and if you are serious about growing your business you really need to know this stuff.
So for this week take a step back from focusing on the media headlines and have a look at the bigger picture of your brand.
Taking the time to get this right will mean that when you're ready your PR efforts will be so much more effective.
Over to Andy, the King of Brand.Read more »