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Episode Info: Maritz Motivation Solutions’ VP of Loyalty Strategy Barry Kirk and BigDoor’s Director of Marketing Ashley Tate discussed loyalty currency with Clark Buckner, host of the TechnologyAdvice podcast. In this insightful interview, these customer loyalty experts defined loyalty currency, compared different types of loyalty consumers, and considered the driving question of every loyalty rewards program: what motivates people?   What is Loyalty Currency?   Loyalty currency is what a consumer earns in a
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