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Episode Info: When talking about consumer loyalty programs, Ashley Tate and Barry Kirk speak from deep experience and a shared passion for customer engagement. The pair of loyalty experts understand what drives loyalty and keep keen eyes on the loyalty space to further understand how to increase engagement in an ever-changing consumer environment. In this following interview summary from TechnologyAdvice’s Clark Buckner, Tate and Kirk discuss how to engender social loyalty through two proven social media strategies. Increasing Brand Loyalty through Responsive Social Media Tate opened the interview by sharing two interesting social engagement statistics recently released by SAP: 15 percent of the customers they surveyed said that more than 25 percent of their customer service inquiries had been initiated over their social channels. Based on that 25 percent of inquiries, 27 percent of the brands surveyed said it took them less than an hour to respond to questions posed to them on social media.   Tate was most interested in that second statistic, noting how an hour’s response is “almost real-time to me.” She went on to say, As a customer, th
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