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Episode Info:

In this episode, I sit down with Gaetan Fraikin to discuss all things brand development. Throughout his career, Gaetan has served as Head of Global Marketing at Roche and Head of Global Brand at Illumina. He’s also worked with brands like BMW, Samsung, eBay, and Genentech on the agency side.  

In our conversation we cover: 

  • The core of what makes a strong brand beyond just logos and typography 
  • Brand development process and considerations 
  • How to justify brand value and brand equity to financial stakeholders 
  • How having a strong brand can help your company pull through tough times 
  • Opportunities for differentiation in an industry where everyone looks and sounds the same 

You can get the show notes at

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