The B2B Revealed Podcast | B2B Sales | B2B Marketing | B2B Leaders
About This Show
If you want to learn more about the world of B2B Sales or B2B marketing, or you simply work in B2B this is the show for you. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market. Sean will help you be a better B2B marketer, B2B seller, or B2B leader.
Most Recent Episode
Is Cold Email a Legal Evil?
1 day ago
The merit of cold email is one of the most hotly contested topics in B2B. But is it even legal in the first place? Professionals’ inboxes are flooded by emails from senders they have no relationship to. Recipients often gripe about this and quickly relegate the emails to the spam folder. There is a zillion think pieces ranting about how irritating cold email is. And then there is the flood of comments defending cold email as a sales tactic. Regardless, cold email keeps pouring in. Are companies legally allowed to send cold emails without the express consent of the recipient? Is cold email legal? The answer is: it’s complicated. On this episode, I break it down and let you know when that cold email is illegal and when it's simply evil. If you love this podcast, don't forget to give us a review on iTunes, SoundCloud, Google Play, Stitcher, or wherever you happen to listen.
Rated 5 out of
Love this podcast. The hosts are able to give out a ton of tips in a short amount of time. A must listen for competitive intelligence professionals who focus on the tech industry.
Date published: 2014-08-25
Rated 5 out of
Date published: 2014-01-26