The B2B Revealed Podcast | B2B Sales | B2B Marketing | B2B Leaders
About This Show
Get the best of B2B. Join Cascade Insights CEO Sean Campbell and experts in company leadership, marketing, strategic sales, and tech, as they discuss the most pressing topics in B2B. This podcast is designed exclusively for B2B leaders in B2B marketing, B2B sales, B2B product management, and B2B research.
Looking for past episodes from early 2017, 2016, or 2015? Check out our episode archive at www.cascadeinsights.com/podcast.
Most Recent Episode
SEO: The Balancing Act of Visibility and Utility
7 days ago
Don't forget to give us a review on iTunes, Stitcher, Google Play, Soundcloud, or wherever you happen to listen. How should marketers balance the need to be visible with the need to be relevant and useful? In today's episode, Cascade Insights CEO Sean Campbell talks to Phil Singleton, CEO of Kansas City Website Design & SEO. Singleton is the author of “SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs.” He is also a Duct Tape Marketing Certified Consultant. They discuss Google’s focus on prioritizing content that’s addressing a genuine need. Singleton explains why focusing on buzzwords alone isn’t enough to get the traffic you need. Campbell and Singleton explain why having a strong marketing strategy leads you to the right keywords. Singleton shares why he thinks video and podcast guesting are great content strategies. YouTube is a platform in its own right, with its own traffic, and its own optimization strategies, so it's great to have a presence there. Podcasting brings the guest visibility and establishes them as a thought leader. “[Podcast guesting] is the fastest path to building authority,” Singleton said. Savvy marketers build helpful, user-friendly content, and don’t simply focus on keyword rank. "The moral of the story here is always focus on trying to provide really good content that is the answer to somebody's problem, or research, or question," Singleton said. SEO strategy isn’t just a mindless focus on keywords, but how you make sense of them for your audience. What Type of Content Will Impress Your Buyers? When looking for a solution, what, where, when, why, and how do your target buyers evaluate their options? Check out our research on key buying criteria, buyer’s journey, and more. Do you need more B2B brilliance? Check out the many ways you can follow us.
Rated 5 out of
Love this podcast. The hosts are able to give out a ton of tips in a short amount of time. A must listen for competitive intelligence professionals who focus on the tech industry.
Date published: 2014-08-25