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Episode Info:

  • Checkout is one of the key points that make or break your conversion rate, but most brands have very little control in that arena
  • How to create a more cohesive experience between your traffic sources and your sales pages
  • "Optimizing" the happiness of your customers
  • How personalized upsells can reward customers for making the purchase decision (within the purchase window)
  • Discounting on an upsell can work really well because it’s not public- it’s a great way to reward a purchase, rather than incentivizing one
  • “[SMS] is high risk and high reward.”
  • Moving SMS from “one-to-many” communication to one-to-one
  • “When I look at a thank you page- that’s not a receipt. That is the first ‘goodbye’ in your relationship… If you want to meet again, how do you say goodbye? With a receipt?”
  • Connect with Jordan on Twitter (@jordangal), check out his podcast, Bootstrapped Web, and learn more about CartHook here

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