About This Show
Designed by retail veteran Christine “Chris” Guillot, Merchant Method is a training system for retail stores and e-commerce platforms in need of stronger, more efficient business strategies. Through consulting, group events, and digital training systems, the company takes retail owners and high-level retail executives through in-depth strategies for streamlining store operations, profit planning, loss prevention, employee training, and leadership development.
Most Recent Episode
Surprise & Delight in Retail Marketing
We talk a lot about small retailers needing to stand out, but our customers are saturated with influencers, expectations are at an all time high, and our competitors are all hustling too. To help deal with all this noise, I’d like to share how surprise & delight can be built into small business practices to help you rise above it all. I recently facilitated a conversation about this topic during one of our in-person events, and in this week’s trend report I share my personal takeaways from that discussion. Trend report topics: How to catch customers off guard in a memorable way through your marketing How surprise & delight can turn customers into lifelong fans and brand lovers The spectrum of surprise & delight that ranges from wow to wonder Inducing a fear of missing out vs. sparking a sense of inclusion Using training and resources to elevate and bring consistency to surprise & delight experiences Low or no cost surprise & delight retail marketing strategies For more information on this and related retail trends visit MerchantMethod.com.