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Episode Info:

Let’s face it: For many of us, niching down is hard. So is doing less.

Lisa Princic is a messaging and marketing strategist.

In this episode, I ask her TONS of questions about my business and branding, so join us in this episode that accidentally turned into a coaching session.

Lisa talks about seeing holes in the market, getting out of day to day operations, focusing on one (yes ONE) kind of audience, and much more.

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