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Mati Otsmaa is the managing director of Markets Direct Inc. He is a serial entrepreneur with over 30 years of experience in advertising and he has helped several companies find success in getting off the ground and thriving. He has a proven track record on big data financial services, fintech, and even in subscription-based businesses.

Mati is one of the original “Mad Men” who worked on Madison Avenue along with major west coast advertising agencies.

In this episode...

Building an effective marketing strategy is no small feat. Not only do you have to consider the buyer, but you must also take into account the cost of talent, trends, the future of the industry, and your budget. In the last 50 years, advertising marketing has transitioned to direct marketing, creating an opportunity to establish closer relationships with clients and their interest. 

Join Chris Snyder in this week's episode of Snyder's Marketing Showdown where he features Mati Otsmaa of Market Direct Inc. Tune in as they discuss the evolution of marketing and advertising through the decades, the importance of focusing on quality and accountability in advertising, the challenges of hiring talent based on budget, and why the traditional approach in advertising might be the safest way to go.

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