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Episode Info: Google is a search engine. It's not a business owner, and it cannot teach you how to be a business owner. Be sure to Subscribe to the Show! Find much more TRUTH about ECommerce on my site. EPISODE TRANSCRIPT Welcome to Chris Malta's EBiz Insider Podcast, where you'll always hear the Truth about EBiz, even if it isn't as pretty as everybody else's lies. I spend a great deal of time teaching the ECommerce business to all kinds of people. Through my EBiz Insider Workshop, Educational material I've created, videos, podcasts, articles, EBooks and more. I've been doing that for most of the 25 years that I've been successful in online business. When I tell people about my Workshops, I tell them they can call me if they have questions about Workshop. I tell them that I answer my own phone, and I'll answer their questions. Most people's response to that is surprise. How could I possibly spend that much time answering the phone? After all, when I market my Workshops, those emails go out to a HUGE number of people. You might be surprised to learn that while I do get great response to the Workshops I've been running for 9 years now, I really don't get that many phone calls in advance. Why? Because people don't believe I'll actually answer the phone! Yes, they tell me that when they email me or come into the Workshop. They think that offer of a phone call is some sinister trick to get them to call into a sales floor so that some fast-talking salesperson can sell them a whole bunch of gargage. I understand why people think that way. Pretty much every marketer in the ECommerce space does exactly that when they offer a phone number. I don't play that stupid game. I answer my phone myself, and I answer people's questions. Anyway, the reason I mention it is because when I do get calls, SOMETIMES it's really obvious that I'm talking to someone who thinks Google can teach them ECommerce. These are people who don't have questions about my Workshop specifically, like what do we discuss (we discuss EVERYTHING!), will they get to ask questions (of course they will), and so on. No, the people I'm talking about start asking me a laundry list of questions about Ecommerce. Basically what they're saying is "What do I do first?" I'll tell them the first thing they need to do is set up a legal business before anything else. Then it's "What do I do next?" And I'll tell them they need to learn proper Market Research in order to figure out what to sell. Then it's "What's next?" And "What's after that?" And "Then what?" And all through that series of "what's next" questions they're asking, I can hear them typing on their keyboards in the background. I know what they're doing. These are people who are trying to get me to give them a step by step laundry list of the things they need to do to build an online business the right way. Then they figure they can type those steps into Google, read some random articles and blog posts, and set up a business successfully on their own without ...
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