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Big announcements around product launches or other news are opportunities to drive significant interest in your company and traffic to your website. But sometimes search volume goes up and traffic to your site goes down. That traffic ends up going somewhere else.

How does that happen?

It’s nothing nefarious. News sites carry a lot of domain authority. So when they pick up your press release, they may displace you in search results right when you want people clicking through to

Hans Kaspersetz (CEO of Arteric and the unofficial data guru of LSMR) is back to explain the problem and what you can do to avoid the dip and maximize traffic following your big news.

You won’t be surprised that content plays a role. Hans describes exactly what kind of content that should be and shares one other element that can keep the traffic flowing to your site.

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Intro Music stefsax / CC BY 2.5


About My Guest …

Hans Kaspersetz is the founder and President of Arteric, a digital agency for biotech and pharma built on a foundation of state-of-the-art software engineering. A lifelong software developer, Hans builds and guides teams of world-class software developers that drive change in the life sciences and healthcare.

A speaker and panelist at international technology meetings, Hans advises Fortune Global 500 firms on commercial web search technology and digital strategy.


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