Stitcher for Podcasts

Get the App Open App
Bummer! You're not a
Stitcher Premium subscriber yet.
Learn More
Start Free Trial
$4.99/Month after free trial
HELP

Show Info

Episode Info

Episode Info:

…How are you really going to describe what you’re talking about? Whether it’s the company, the technology, or the product. What lexicon are you using? What words are you choosing? What phrases are you using? And are those consistent from not just meeting to meeting or presentation to presentation, but from person to person. And that needs to be orchestrated. It just doesn’t happen organically. – Bob Finkel, CEO, Freshblood Group

In the early life of a biotech startup, enthusiasm may overtake discipline when it comes to communicating a message about the product. Each of the principals may have their own way of explaining the value proposition. Compound that with passing your message through different thought leaders and the potential for confusion is high.

Bob Finkel has a lot of experience helping companies develop that message discipline and communicate clearly and consistently to each of their diverse audiences. Those audiences can include investors, thought leaders, physicians and patients. You can probably add the press to that list.

In this episode, he explains the value of a unified lexicon and a well thought out messaging platform. He also describes important aspects of building a brand, not just around a product, but around a tone, a voice and shared values.

Subscribe in iTunes.

Leave an iTunes Review.

Listen on Stitcher.

Freshblood Group

Freshblood on Twitter

Intro Music stefsax / CC BY 2.5

About My Guest Bob Finkel is the Founder and CEO of Freshblood Group,  a consortium of senior-level industry experts providing a full suite of business and creative solutions for healthcare brands.

The post Messaging Strategy for Early Stage Biotechs appeared first on Life Science Marketing Radio.

Read more »

Discover more stories like this.

Like Stitcher On Facebook

EMBED

Episode Options

Listen Whenever

Similar Episodes

Related Episodes