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Episode Info:

In large companies, product management is an important part of the marketing function, a bridge to R&D and many other functions. Smaller companies can also benefit from having an individual who owns the product roadmap and strategy. Because responsibilities vary, you may not be clear about what a product manager does, even if you know one.

So let’s clear that up.

Jill Roughan explains:

  • How a product manager is different from a project manager
  • At what point in its evolution a small biotech, for example, should consider hiring a product manager
  • What it means to have a product strategy and vision
  • What 3 skills to look for when hiring a product manager

I learned that being a product manager is a great training ground for future CEOs because of the need to  develop strategy and handle changing situations.

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Sciencia Consulting

Intro Music stefsax / CC BY 2.5

About My Guest Jill Roughan is the founder of Sciencia Consulting,  specializing in providing life science product management for small and mid-size biotechs, large pharmaceutical and medical device companies.

The post Why Your Biotech Startup Needs a Product Manager appeared first on Life Science Marketing Radio.

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