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Episode Info: Friend and C.E.O of Bluefish, a personal concierge service for VIPs and Executives, Steve Sims. In PART ONE of this fascinating two-part podcast, Steve Sims unravels some of his secrets in how to create and sell unforgettable experiences. Amongst the mind-blowing stories of setting up a dinner in the Accademia Museum of Florence, under the statue of David and being serenaded by Andrea Bocelli, Steve discusses his essential tools for building a business where the experience is the commodity, such as under promise over deliver, the issue of self-marketing and letting others add credibility and how to build and have access to a super exclusive network. In PART TWO, Steve continues with incredible stories building up what became BlueFish. He discusses moments of fear or failure, his exclusive connections, transparency and authenticity and making clear that you should never try to be something you’re not.Read more »

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