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When things get desperate, it can either lead you to the depths of despair, or it can lead you to take stock and fall back on something – anything – to keep you going. For some that might mean taking on a second job to pay the rent – for me that was working as a carer and a van driver. For Lorenzo Escobal it meant cleaning cars. He was broke, and when his job applications were met with rejection after rejection, there was nowhere else to go. Refusing to let pride get the better of him, he turned to the thing he’d done for his parents and neighbours growing up. Cleaning cars. But he didn’t just clean cars. He set in motion a chain of events that would lead to him scoring contracts with Google and Tesla. He would go on to be nominated Young Entrepreneur of the Year and his company would win numerous awards. He has since travelled the world building an international network and speaking to students and young business people around the globe. I got a chance to sit down with Lorenzo for this episode of my podcast. We spoke about the difference between having a good idea and putting it into action, overcoming the fear that holds us back, and what kind of belief you need in order to take the risks that lead to growth. There’s a lot of inspiring stuff in our short chat. And there’s also useful things about being yourself, freeing your personal brand from behind the facade of ‘business’, and where to draw the line on vulnerability. For more info, visit

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