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Episode Info

Episode Info:

In this episode I spoke with Claire Jiang about one of the hottest topics of 2018, the social media platform Xiaohongshu. Claire is an influencer on Xiaohongshu with over 80,000 followers. She has been actively posting on the platform since late 2016 so she has a deep understanding of the platform culture, the best types of content, and she particularly had some great insights on user behavior.

Some of the topics we discussed include:

  • why she chose Xiaohongshu over other social media platforms
  • Xiaohongshu’s stringent rules for sponsored posts and how she deals with them
  • How Xiaohongshu has grown and changed this year
  • What brands need to consider if they’re going to work with influencers on Xiaohongshu, specifically when it comes to product seeding, content, and sales results


Xiaohongshu Account: @姜面条儿


Host: Lauren Hallanan



WeChat: H1212118514


Mentioned in the episode:

Sign up to be notified about my new book!

Chart with Xiaohongshu influencer sizes and prices

*note – Claire said this is a bit old and might be outdated, just use as a general reference

Additional resources:

CIM Episode 027: Xiaohongshu 101 with Elaine Wong of Double V. Consulting

Redbook Is a Vital Part of Any Beauty Brand’s Marketing Mix

3 Things I’ve Learned Building a Xiaohongshu KOL Account

Search Engine Optimization in China Utilizing a KOL Strategy

The Little Red Book is a social e-commerce platform that’s not an e-commerce platform at all

Thanks to our sponsors PARKLU: and The Meet Group

For additional information and show notes head over to

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The post CIM Episode 034: What Brands Need to Know About Working with Influencers on Xiaohongshu with Influencer Claire Jiang appeared first on China Influencer Marketing Podcast.

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