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Legacy Sport - How to win at the business of sport in the age of social good

Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network 

There’s a revolution underway across the world of business driven by a growing number of people who want to work for, buy from, invest in and advocate for organizations that stand for something more than just profits. Today's world is a world where what you stand for counts as much as, if not more than, what you make or do and where those organizations that best respond to this expectation, outperform the rest.

The business of sport is not immune to all of this and Leaders in the industry are starting to recognize that sport is going to have to adapt rapidly if it is to remain relevant to the next generation of fans who today expect more than just sport.

The reality is that the same thinking that got you where you are today as the successful owner or manager of a sports team or league, the manager of a sports sponsorship program, the manager of a professional athlete or the leader of a sports based non-profit organization probably isn't going to get you where you want to be tomorrow.

Neill Duffy and Fabien Paget - co-authors of Legacy $port and true “game changers” - have had the inside track in this changing world for the last 25 years working with some of the most forward thinking sports properties, sponsor brands, athletes and sports based non-profits in the world including the likes Super Bowl 50, Serena Williams, Nike, Laureus Foundation and streetfootballworld.

Through Legacy $port, Neill and Fabien will arm you with the insight, the tools and the motivation you need to be successful in this new world. They will help you to understand how the world is changing around you, how the more progressive leaders in sport are responding to these changes and how best to manage your investment in sport in way that will help your organization remain relevant and commercially viable and you at the top of your game.

The Game Changer is featured on C-Suite Network.

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