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Episode Info

Episode Info:

Mindset: FINE TUNE DOCUMENT PERFORMANCE On this episode, we look at the SLAPP test. Key tactics we can use to improve the productivity of the contract document. We'll cover: • Academic studies showing the effectiveness of visual contract elements • The picture superiority effect • Why easy to read is easy to like • Contract formatting tips The SLAPP test: <<< Key Takeaways >>> Step 1 (Structure)- Is your contract structured like a Reverse Sandwich so it’s useful & usable? Step 2 (Likeable)- Does your contract look good? Step 3 (Automated)- Is your contract ready for low-code automation? Step 4 (Plain language )- How easy is your contract to read & understand? Step 5 (Pictures)- Do you use pictures, flowcharts, graphics, icons, tables & other visuals to break up text? <<< Actionable Challenge >>>‘But I am simple in my communications!’ I hear you say. Well, there is an easy way to check. Go to your Sent email folder. Find the last email you sent which had more than 3 sentences. Click & paste that text in. See what score you get… try re-writing & simplifying if over grade 9. << LINKS >> Formatting skills: Check the costs of poor writing using the ReWrite for Change calculators ( Readability tools: Grammarly ( Test the Automated Visual Notice Clause Builder Learn more about visual contracts ( Document structure concepts: International Business Communication Standards Association (IBCS-A) Hannah Morgan-Stone, ‘Plain to all: Using logic to distill complex thinking into clear documents’ (November 2016) Presentation at Clarity2016, Wellington NZ. ER Tufte, ‘Envisioning Information’ (1990), accessed 10 June 2017. H Song & N Schwarz, 'If it's hard to read, it's hard to do: Processing fluency affects effort prediction and motivation' (2008) Psychological Science 19(10): 986–988., accessed 10 June 2017. Visual contracting: H Haapio & S Passaria, ‘Improving Contract Clarity’ (31 July 2014) (an excellent webinar presentation with accompanying notes) & H Haapio & S Passaria, ‘Visual Law: What Lawyers Need To Learn From Information Designers’ (15 May 2013) 10 June 2017. Stefania Passera, ‘Contract visualization - boost your brand & bridge the language barrier’ (10 December 2014)., accessed 10 June 2017. DL Nelson, US Reed, & JR Walling, ‘Pictorial superiority effect’ (1976) Journal of Experimental Psychology: Human Learning & Memory, 2, 523-528. For a visual overview of the Picture Superiority Effect, see DigitalSplashMedia’s fun animation, accessed 13 May 2017. See generally Geoffrey Marnell (excellent not only for the title pun but also the content) ‘Measuring Readability, Part 1: The spirit is will but the Flesch is weak’,, &’Advantages & disadvantages of readability formulas’, NA Merola, ‘We like people who are easy to read: The influence of processing fluency in impression formation; (2014), accessed 11 June 2017. S Michie & K Lester, 'Words matter: increasing the implementation of clinical guidelines', (2005) Quality & Safety in Health Care 14:367–370. Retrieved via, accessed 11 June 2017. See for show notes, resources links, & templates. Music: 'Sway this way' by @SilentPartner

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