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Episode Info: Mindset: FINE TUNE DOCUMENT PERFORMANCE On this episode, we look at the SLAPP test. Key tactics we can use to improve the productivity of the contract document. We'll cover: • Academic studies showing the effectiveness of visual contract elements • The picture superiority effect • Why easy to read is easy to like • Contract formatting tips The SLAPP test: <<< Key Takeaways >>> Step 1 (Structure)- Is your contract structured like a Reverse Sandwich so it’s useful & usable? Step 2 (Likeable)- Does your contract look good? Step 3 (Automated)- Is your contract ready for low-code automation? Step 4 (Plain language )- How easy is your contract to read & understand? Step 5 (Pictures)- Do you use pictures, flowcharts, graphics, icons, tables & other visuals to break up text? <<< Actionable Challenge >>> ‘But I am simple in my communications!’ I hear you say. Well, there is an easy way to check. Go to your Sent email folder. Find the last email you sent which had more than 3 sentences. Click & paste that text in. See what score you get… try re-writing & simplifying if over grade 9. << LINKS >> Formatting skills: Check the costs of poor writing using the ReWrite for Change calculators ( Readability tools: Grammarly ( Test the Automated Visual Notice Clause Builder Learn more about visual contracts ( Document structure concepts: International Business Communication Standards Association (IBCS-A) Hannah Morgan-Stone, ‘Plain to all: Using logic to distill complex thinking into clear documents’ (November 2016) Presentation at Clarity2016, Wellington NZ. ER Tufte, ‘Envisioning Information’ (1990), accessed 10 June 2017. H Song & N Schwarz, 'If it's hard to read, it's hard to do: Processing fluency affects effort prediction and motivation' (2008) Psychological Science 19(10): 986–988., accessed 10 June 2017. Visual contracting: H Haapio & S Passaria, ‘Improving Contract Clarity’ (31 July 2014) (an excellent webinar presentation with accompanying notes) & H Haapio & S Passaria, ‘Visual Law: What Lawyers Need To Learn From Information Designers’ (15 May 2013) 10 June 2017. Stefania Passera, ‘Contract visualization - boost your brand & bridge the language barrier’ (10 December 2014)., accessed 10 June 2017. DL Nelson, US Reed, & JR ...
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