I first encountered Nilofer Merchant’s work through her 2013 TED talk, “Sitting is the Smoking of Our Generation”. I then had the opportunity to meet her last year after her keynote presentation at the 3% Conference in which she laid out her passion for The Power of Onlyness, which happens to be the title of her most recent book. The sub-title of the book, "Make Your Wild Ideas Mighty Enough to Dent the World", is what we talk about in this episode. Nilofer is personally responsible for launching more than 100 products, netting $18B in sales and has held executive positions at Fortune 500 companies including Apple and Autodesk as well as startups in the early days of the Web. She continues to serve as a consultant and advisor to numerous companies including Logitech, Symantec, HP, and Yahoo. She is also an avid hiker and wilderness backpacker as well as a lover of all-things-bacon and of dark-chocolate-covered-orange-peels, especially when they’re eaten in France.